Episode 17
Business 101 In The World of LoRaWAN - Andy Humphrey
Andy Humphrey, founder of Harmony Analytica and host of The Sprinkler Nerd Show, talks about how LoRaWAN is transforming the irrigation industry with a data-first approach that’s as practical as it is powerful.
With over 500 sensors already in the field, Andy shares how he’s built an IoT irrigation business around the principle of creating clarity—starting with simple deployments and expanding once value is proven.
He breaks down the emerging business model of Sensor as a Service and how a well-placed soil moisture or pressure sensor can uncover hidden problems, provide an ROI, and unlock powerful insights for decision-makers.
His example of using a water meter monitoring system to diagnose a faulty pool fill setup shows just how impactful water meter monitoring can be when paired with the right tech stack.
Andy walks through his real-world strategy of “land and expand,” highlighting how starting with one smart irrigation controller or sensor often leads to broader deployments once trust is built. He also explains the value of knowing your customer deeply enough to build exactly what they need—even if they don’t know what that is yet.
We also dive into Andy’s framework of “IoT for CFOs,” exploring how data from water meter monitoring systems can finally give finance teams visibility into an often-overlooked line item. From diagnosing leaks to optimizing usage, the power of IoT irrigation isn’t theoretical—it’s actionable.
Finally, Andy shows how thinking vertically and designing for real-world use can turn a $5 soil moisture board into a $200 solution by solving the exact problem a customer faces—especially in high-value landscapes.
Links:
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- MetSci Show - If you'd like to use our IoT or AI Data Value calculators, or you'd like to contact me, the MetSci Show site is the best way to do it.
- MeteoScientific Console - Use LoRaWAN - The MeteoScientific Console allows you to use LoRaWAN today. As long as you have Helium coverage (and you probably do, about 90% of populated areas in the world have a gateway within 2 miles), you can onboard a sensor. You can always check coverage at https://explorer.helium.com and switch to the "IoT" tab in the top right.
Transcript
Today's guest on MeteoScientific's
The Business of LoRaWAN
2
:is someone who's built
more than just a business. He's
3
:built a way of thinking about problems
that cut straight to the value layer.
4
:You might know him as the Sprinkler Nerd,
or maybe you caught him
5
:on Shark Tank pitching the Helix
Eco mower back in the day.
6
:But behind all that is a guy
who's consistently focused
7
:on understanding systems,
whether they're water, web, or wireless,
8
:and then connecting the dots
9
:between those systems
and the people who need the most.
10
:Andy Humphrey started out in irrigation
sales, moved into smart irrigation
11
:systems before IoT was even a buzzword,
and then went full tilt into e-commerce.
12
:His sprinkler supply store became a seven
figure business, dominating a niche
13
:that most folks overlook.
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:And now he's back to building.
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:This time with Harmony Analytica,
a company that blends LoRaWAN
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:water sensors and real world ROI.
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:What's especially interesting about Andy
is that he didn't come to LoRaWAN
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:as a wireless engineer.
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:He came in as a seasoned entrepreneur
who knows how to sell.
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:And he sees LoRaWAN
not as an end in itself,
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:but as a tool for creating clarity,
whether that's showing a property manager
22
:when a pool isn't refilling
or giving a CFO real time
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:insight into water usage
they've been blind to for years.
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:In this episode, we get into what
Andy calls sensor as a service
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:the power of starting with one small
install and expanding from there,
26
:and how to think about IoT from the
customer's perspective, not the engineers.
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:He's got more than 500 sensors
in the field.
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:Plenty of hard won lessons,
from building his own soil moisture probe
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:and a refreshingly practical approach
to solving problems.
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:Let's dig in.
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:Andy, thanks for coming on the show, man.
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:My pleasure Nik, so glad to be here, man.
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:Yeah, I'm psyched to have you here.
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:We first met a couple years ago
with the Gristle King thing
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:so totally separate from MeteoScientific.
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:And you came in as Sprinkler Nerd there,
and now you're doing some LoRaWAN
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:business stuff.
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:But really,
I think of you as like a business crusher
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:who just applies their focus
to different niches.
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:And I thought because from the outside,
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:it looks like you really love some things
that are maybe unexpected for a normal
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:person is we'd start with asking you,
what do you love to do?
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:I would say that
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:I love to play in the sandbox of life.
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:Now what does that mean?
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:It means I like to play, tinker,
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:and part of that is, I guess, first,
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:understanding how things work enough
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:so that you can connect dots
looking forward.
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:All right, so once you know how things
work, then you can say, oh my gosh,
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:this might affect said industry
in such a way.
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:In ten years.
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:And you kind of have this vision.
You can see it.
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:You're like, gosh
I know what's going to happen.
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:Now we all think we know
what's going to happen.
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:So there's some percentage
that it's not going to.
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:But if you can see what might happen
based on the tools that are available
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:and what you've learned,
then you can start playing in the sandbox
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:and trying to create that vision
that you have.
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:And so to me, that's what I love to do
have a vision and then go try to build it.
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:And that's what you're doing right now
with Harmony Analytica,
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:which is this basically, it's
built around the soil moisture sensor.
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:You've got the irrigation
kind of sales background,
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:and you've got a thing
that I think is really interesting
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:for a lot of folks in LoRaWAN,
which is that you come to this from
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:this kind of business
first and lots of online sales experience.
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:You've had these million dollar,
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:multimillion dollar sales years
on the Amazon side or on online side.
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:So making the money is not super hard
for you.
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:At least that's
how it appears from the outside.
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:You never know
what it's like on the inside,
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:but putting everything together
so that it's like a unified
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:experience is the thing
that I think is really important in the
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:on the LoRaWAN side.
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:Talk to me about your idea of this sensor
as a service,
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:because I think you're going
to crush with it again.
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:So this is a bit of a theory
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:mixed with playing in the sandbox
to experiment,
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:to see if the theory actually
could be proven out.
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:One theory would be sensor as a service.
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:Now, what's interesting about
that is the service
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:would be a subscription.
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:Yet at the same time,
we are also in this sort of subscription
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:overload economy,
where in some ways it's a barrier
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:because users think,
oh my god, another damn subscription.
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:Now, man, I don't know.
I got to think about this.
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:I really don't want another subscription.
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:So I think there is a model
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:for sensor as a service.
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:I'm not 100% sure yet.
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:Exact what that service is.
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:And so I think there is something
to be said about deploying devices,
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:making happy customers,
and then based on the needs, wants,
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:desires of that group of customers,
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:then you could layer on the service
part of it
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:such that they're happy
because you're building
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:something that they want
and they're already in, versus
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:having the subscription
be a potential barrier to market.
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:And so what I'm trying to do right now
is get as many devices into the field
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:and into the hands of customers
as possible, because that's
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:also where the learning happens, right?
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:And I guess the natural question there is
what what have you learned so far?
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:And can you share a little bit
about numbers,
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:whether it's uplinks
or sensors in the field or whatever it is.
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:Give me some general dimensions of this.
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:Yeah.
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:We have north of 500 sensors in the field.
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:You know, majority of them are soil
moisture sensors.
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:Majority of them are sensors
that I'm building.
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:But we also have third party devices
in the field.
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:We have quite a few weather stations
in the field, different types of weather
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:stations in the field, data
loggers in the field that are primarily
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:connected to water meters
and pressure transducers.
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:So when I look at in my industry,
when I say my industry,
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:this would be the irrigation and outdoor
water consumption and indoor water.
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:Those would be the primary metrics.
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:And as I think about my industry,
where it's been, where it's going,
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:I do feel like the next evolution
is the collection of data from sites.
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:So as it stands now, there's no data
being collected from outdoor landscapes.
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:The only data that might be collected
would be weather that
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:mostly isn't coming from a local weather
stations
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:just coming from a broadcast service,
and then maybe some water consumption.
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:But water consumption
is probably only 5% of projects
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:have a flow meter or water
meter dedicated to the irrigation system.
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:Currently, pressure is not being monitored
or reported at all on an irrigation
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:system, and soil moisture again,
is probably less than 1%
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:of all irrigation
systems have a soil moisture sensor.
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:I would have thought we'd be
there'd be way more penetration.
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:It seems like it's super obvious
that you need those things.
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:But of course,
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:I mean, I guess I'm a nerd, so it's like,
yeah, that's the first move for me.
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:But it sounds like
in the land of irrigation,
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:the first move is not being a nerd.
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:And there's something to be said
about the technology
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:that is required to make it possible
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:has been available,
but not in a place that's affordable
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:to the everyday person
company, service provider.
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:But it's getting there.
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:We're much closer
now than ever before. So.
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:So even if we went back ten years ago,
there really wasn't,
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:well, maybe ten,
maybe LoRaWAN is ten years old.
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:Is that about right?
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:2000m 2009.
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:So yeah.
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:Well, but in terms of like having devices
that are.
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:Yeah, out there in the world. Sure.
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:And and the full stack
if you will, maybe:
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:So so what we can do now
wasn't possible before
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:unless you had big pockets and,
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:and you were much more of an engineer,
sophisticated user.
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:So you see immediately
the market was only going
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:to be a 1% of 1% of 1%
that would deploy it.
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:But as things become more readily
available and the technology evolves, now,
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:we can get it further down the funnel
to to more of the everyday person.
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:And I think that's
as we go forward into the future
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:that'll that'll move down market, down
market, down market even more.
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:So that I think that's one of the reasons
why none of this technology
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:was really deployed into the irrigation,
is because it was just too, too costly.
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:There was really no ROI.
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:It wasn't worth somebody's time
except for those few edge cases.
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:Right.
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:And now for 200 bucks,
you can put a wireless pressure transducer
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:on an irrigation system and monitor
the pressure remotely.
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:I mean, that's pretty amazing.
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:And I guess, I mean, I'm
not an irrigation guy.
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:What what is that change for
someone who's in that business?
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:Like, why do I care about pressure?
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:I'm assuming there's some really obvious
things, but, well, every irrigation
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:system has a preferred
operating like performance spec.
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:So a sprinkler is designed to operate
at a certain pressure.
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:And if the pressure, let's say,
is much lower,
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:your distribution uniformity is affected.
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:So you're no longer
applying an even amount of water
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:and you can use it
for diagnostic purposes.
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:And what's interesting about pressure
is it's not constant like the city.
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:If it's city water,
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:there's a time in the day
where the city has the highest pressure,
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:and then it slowly goes down and down
and down throughout the day,
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:and then it ramps back up.
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:And oftentimes the city is very cyclical,
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:like every day
the pressure ramps up at the same time.
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:And so one of the things
that's interesting is let's say
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:an irrigation contractor
is installing a system for the first time.
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:They should take a pressure reading.
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:I would say that let's say half do not,
which they should,
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:but if they're there at the site
and they take a pressure
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:reading and it's 1 p.m.,
that might not actually be the pressure
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:when the system
is running at four in the morning,
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:but there really hasn't
been a good way for someone to say,
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:let's put a pressure transducer on here
and let's just
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:monitor it for a couple days
so we can get an idea for what
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:the pressure looks like
at this price object.
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:And we can document that.
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:And then if there's ever an issue
sometime in the future, we know what our,
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:you know, sort of baseline metrics were
when we first put this in super smart.
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:I mean, that's exactly
the kind of thinking and investigation
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:I expect from you. So well done.
That's rad.
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:I can totally see how that would be.
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:Also, a part of the sales pitch
where you come in and you say, hey, you've
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:you've never seen this information before,
we're going to show this to you.
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:And maybe that's
something that you do for free.
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:Maybe that's something you charge
an initial consulting piece for.
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:And in fact, this idea of IoT for CFOs
came directly from you.
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:You're the one who told me about that.
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:Can you walk me through your sales
pitch for.
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:Maybe we actually, we start with, like,
how do you find new customers?
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:Then we'll walk through
a pitch conversation.
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:So certainly
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:somebody could run a Google search
and come across something and inquire.
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:But there's also the who do you know
who's in your who's in your network?
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:Who can you talk to you
about opportunities
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:that they've never thought of before.
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:And then they start
looking at their clients and so on.
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:And so I think that word of mouth,
but just your network
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:and sort of talking about opportunities
that are now available
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:that maybe weren't available before
and trying to expose problems
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:really like this technology is no good
unless it's
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:providing some inherent benefit
which could be
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:or should be solving someone's problem
or pain points so that they have an ROI.
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:An ROI on the investment.
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:And that could be to save energy costs,
or it could be to fix problems in systems,
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:you know, find leaks
that were not surfacing
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:before because you can sometimes
you see a leak if it's going to drain.
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:Okay. So it's the relationship piece.
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:And we were talking a little bit
about this idea
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:of a lot of the technology
that we're using in LoRaWAN is open.
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:It's not like LoRaWAN is my secret
and I'm not sharing with anyone.
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:Everybody kind of understands it.
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:I think your secret sauce is,
A, you're a willing to work
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:as hard or harder than anyone
and B, you've got this ability
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:to put all of these ideas together
and actually execute on it.
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:And those two things are very simple,
but it's
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:I think the saying is, this shit
ain't complicated. It's just hard.
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:And you're good at this. Personally.
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:It's it's not complicated.
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:And it reminds me if I were trying
to find something parallel to use
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:as a parallel example, I might use
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:the internet as a parallel example,
meaning let's say a website.
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:So in 1998, or you could probably even say
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:2002 and earlier,
building a website was very difficult.
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:Yeah, not for someone who was skilled
or schooled in that,
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:but for the everyday person
it was difficult.
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:And then as it evolved,
it became easier and easier
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:and easier for someone to stand up
a content website, an e-commerce website.
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:And that I feel like is very similar
to what we're seeing with the IoT
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:industry, is you don't have to be an IoT
engineer anymore.
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:There are tools and sort of built
for you, done for you solutions
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:that you can put together to build a tech
stack that works for you, you know?
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:And my tech stack might be different
than someone else's tech stack.
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:But finding the tools that are available,
putting them together in a unique
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:way, sort of is the differentiator beyond
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:sort of saying, I've got something
that's patented, proprietary, yada yada.
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:I'm not sure.
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:I'm not so sure
that that's really the case anymore.
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:No, it's putting together a tech stack,
finding a vertical and applying it. Yep.
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:Very straightforward stuff
that requires a little bit of imagination,
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:but nothing beyond
what the normal person can do.
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:And you're
certainly exceptionally good at this.
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:Okay, so the way you're finding
new customers is through relationships.
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:You're a total hustler.
I see you go to the conferences.
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:I see you coming back.
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:I listen to your podcast
and you're talking about,
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:you know, hey, shout out to Billy
and Jimmy and Tommy and Sammy, like,
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:you're really good about making sure
all of those relationships are out there
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:when you meet a customer
and you're going in.
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:I thought,
this is one of the coolest things you've
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:described to me in our past conversations
is you'll start with just one thing.
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:Can you walk me through in general
without giving away your secret sauce?
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:Though?
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:I don't think it matters because I don't
think I was going to work as hard as you.
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:What that pitch looks like when you're
first talking to a potential customer.
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:It is interesting
because if we're not careful
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:and this is probably just business
sort of business sales 101 is if you throw
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:a bunch of stuff out there, we might know
exactly what we're talking about.
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:But the customer
then is just full of confusion.
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:Yeah.
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:If you say, here's what we can do,
and there's ten things like okay,
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:so to me it's really about trying
to understand the customer.
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:Where are they?
What problem can they solve.
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:And if it's not soil moisture sensor,
then I might not mention that
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:because maybe it's
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:water consumption
that matters more to them.
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:So if I try to focus in on one aspect
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:and if you can like to use
a silly analogy,
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:like land and expand land with one thing,
and then start going sideways
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:and introducing like another technology
and another type of a sensor,
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:I feel like is a better approach
than throwing everything out there
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:and then expecting the customer
to pick one.
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:Yeah, hoping they decide for themselves
all the stuff that you know.
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:Okay.
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:And here be a good example
using soil moisture sensor as a starter.
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:So I don't I don't think you would care
if I mentioned name names Isaac
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:Carter
Carter Irrigation Solutions in Florida.
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:And he started using some soil
moisture sensors.
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:And then he, you know, once
you have a relationship with someone,
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:you really to me,
I want to be their problem solver.
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:If you if you have a problem on the site,
just come to me
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:and we'll see what we can do
to figure this out.
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:Well,
one of his customers has a swimming pool.
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:Of course it's Florida.
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:They have a swimming pool and
they were having trouble with the company.
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:Who maintains the swimming pool
with the level
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:control,
like the automatic fill swimming pool.
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:Okay, the pool service
company said everything is fine.
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:But the homeowner saying, I really don't
think this thing is running.
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:It's not working, you know?
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:And I said, all right, Isaac, let's just
put water meter on here with a data logger
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:and we can create some charts
and really see what's going on here.
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:So we did that
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:and I started watching it immediately
because it's interesting to me.
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:And I want to make sure that technology
is working correctly.
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:And we're not registering any water.
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:So no water.
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:A couple days
go by, week goes by two weeks go by.
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:And I'm like, you know,
there's got to be evaporation.
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:Like,
this swimming pool should be filling.
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:And there was no water usage.
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:And then I started to get worried
because I'm thinking,
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:okay,
maybe my technology is not working here.
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:Yeah, maybe there's something stuck in the
water meter and it's just not reporting.
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:So Isaac went out there.
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:I said, just turn the thing on manually,
turns it on.
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:Okay, we got some water usage.
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:It's not the IoT sensor. Right.
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:So now they had real data.
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:The homeowner had actual data
that they could go to their swimming pool
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:service provider and say, hey, I,
we started recording the consumption
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:and there's no water
coming through the fill.
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:Then the company came out
and they realized at the level of
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:the fill was not accurate.
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:You know, because a pool fill is
basically just a toilet float.
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:They had to adjust the toilet float.
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:So that it would fill automatically.
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:And it was very hard for the homeowner
to say to the service provider, there's
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:something wrong, because a lot of times
service providers don't trust homeowners.
336
:Yeah,
it's like being on the phone with AT&T.
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:They don't think, you know, you're doing.
Yeah, they put in the water meter.
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:We tracked it online
and they were able to solve that problem.
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:The other part I’ll layer on here is
this house was three houses away
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:from another house
that has some soil moisture sensors,
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:and Wi-Fi to our little IoT gateway
wasn't good at this house,
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:but come to find out, the LoRaWAN sensor
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:we are using
was able to pick up the gateway.
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:You know, at the house three,
you know, three houses away.
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:So it was just a great,
great mix of technology on this project.
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:Nice. And so you'll start with one sensor.
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:You'll expand it out to more
if that's appropriate.
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:And then walk me through this IoT
for CFOs idea,
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:because I think it's such a neat way
to think about the world, and especially
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:as we enable more and more people
with all the technology out there, from
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:AI to dashboards to just making anything
that you can articulate possible.
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:How do you think about this IoT
for CFOs thing?
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:Yeah. So I will say this is it a theory.
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:So let's just say there's a 50% chance
that it's a good theory,
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:and there's a 50% chance
that it's not a good theory.
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:Your theory is that historically,
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:you know, CFOs look at profit and losses,
and they and they look at budgets
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:and oftentimes
let's just take a use case of water.
359
:You know, there's been a water bill
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:that's been paid every months,
every month for years and years and years.
361
:And it's just a line item.
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:And it probably gets signed off.
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:And you know,
364
:there's going to be some projects,
some companies have facilities manager.
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:So the CFO might go
to the facilities manager, and they may
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:or may not have an explanation
for what the water bill is.
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:But beyond that, there isn't much data
that a CFO can
368
:look at to explain the
the line item for water.
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:And oftentimes on buildings
indoors and outdoors, there's one
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:water meter that goes into a building.
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:And then after that,
nobody really knows where it goes per se.
372
:Right?
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:Like use 600,000 gallons,
figure it out. Yeah.
374
:And so if they wanted to reduce it,
they don't necessarily know if they can
375
:because they don't really know
where it's going.
376
:And things are getting better.
377
:But also historically there was just one
read at the end of the month
378
:that says, here's
what you used at the end of the month.
379
:So they don't know if it was
all the water was used on one day
380
:because it was a ginormous leak. Right.
381
:And they don't have the the visibility
into the timeliness of the data.
382
:So, you know, daily
383
:consumption is better than weekly,
which is better than monthly.
384
:But the closer you can get to the
385
:to the sample period,
the more you can find anomalies.
386
:So if a building is
387
:let's just say, for instance,
they're running 60 gallons
388
:a minute all throughout the building,
389
:but all of a sudden they're running
150 gallons for a couple hours.
390
:Then you can start to ask questions, why?
391
:Why did our consumption
spike during this period?
392
:Or maybe it's spikes during this period
every Monday, Wednesday, Friday?
393
:Okay, what could be going on here.
394
:And you can try to look for for Pat urns.
395
:And I guess I'll add that
into the conversation here,
396
:is that I'm really finding that
the data is more useful
397
:when looking at it over time than it is
any single one point in time.
398
:So it's it's almost like looking
at the trends and finding that
399
:pattern recognition that has value,
but not what is the soil moisture.
400
:Right now isn't as powerful
as let's look at what it is
401
:now compared to the last seven days.
402
:So you kind of need something
to compare it against.
403
:Oh, that's rad.
404
:And you're bringing that to people
who are naturally numbers
405
:nerds with CFOs and saying,
let me just basically pull
406
:the curtain back
from what's happening in your business.
407
:You can make whatever decision you want,
like it's your business.
408
:I will just enable you to
to remove that blocking layer
409
:from the data, because the data exists
whether you retrack it or not.
410
:Right? Right.
411
:So maybe the facilities manager's job
is to make sure the facility is working
412
:like everything's connected, plumbed,
so that the data can be delivered
413
:to the CFO. Yep.
414
:But the CFO, it may not be him or her.
415
:Could be their team.
416
:It could be data analysts,
whatever that might look like.
417
:Could look at it
418
:and decide what to do with it,
and then send back that information
419
:to the facilities manager, say, hey,
here's what I think we could do.
420
:Yeah. Super cool.
421
:Dig it dude.
422
:And then you've recently developed
this soil moisture sensor on your own.
423
:That's kind of this complete
package piece.
424
:You put a whole podcast out there
on how you did it, going into,
425
:I would say, pretty decent detail
so that anyone could more or less
426
:replicate what you did,
which I thought was super cool of you.
427
:Was there any lessons learned there?
428
:If you're going to compress all that
into someone building a business
429
:and LoRaWAN, as we wrap this thing up
where you're like, hey,
430
:this is what I learned,
and this is really what I would recommend
431
:you do if you're thinking about building
432
:a business connected
to or reliant on more wind and sensors,
433
:I do think that it has a lot
to do with the who.
434
:Who is the customer?
435
:And you could take something
436
:simple like a temperature
and humidity sensor, let's say,
437
:and you could take the same board
inside the product
438
:and it's measuring temperature
and humidity.
439
:You know, that's a commodity, right?
440
:A LoRaWAN temperature humidity sensor for
all intents and purposes is a commodity.
441
:However, if you think about the who
442
:who is using it,
why do they want to use it?
443
:And then you can design with that in mind.
444
:Maybe it needs to be waterproof.
445
:Maybe it needs to be one inch by one inch.
446
:Maybe it needs to be installed
in the full sun
447
:and it needs, you know, ventilation,
448
:you know, what is the application
and who's going to use it.
449
:And then you can start to get creative
450
:with designs it
so that it meets their needs.
451
:And maybe it becomes a $200 temperature
and humidity sensor.
452
:Yet you can buy over-the-counter
453
:LoRaWAN temperature and humidity sensor
for probably less than $5.
454
:Like just a board like, right?
455
:They're not expensive.
456
:But then when you figure out
457
:what the use cases and who needs it,
then you can design it for them.
458
:Got it to the total
add customizing as a value add.
459
:Absolutely. Yeah.
460
:And I think that that's a lot like
461
:the internet,
meaning a website is just a website.
462
:But you got to think
with the user in mind, what do they want
463
:to achieve from it.
464
:And you know, soil moisture sensors
are a great example because the use case
465
:that I'm building for is primarily
466
:high value landscape assets.
467
:And it's not every yard,
every home in America
468
:because that ends up
becoming much of a commodity. Yep.
469
:But it's also turf.
470
:Grass is a big you,
you know, big, big market.
471
:And so the sensor that I designed is fully
electrically potted, sealed.
472
:You could throw it in a pond
and then pull it out two weeks later
473
:and it's still going to work.
474
:You can't replace the batteries,
but that's by intent
475
:because it needs to be installed
in really harsh environments
476
:where you have to make sure
477
:it's not going to have any water
intrusion.
478
:Dang.
479
:So yeah, throw in a pond is that's a
that's a pretty good sales pitch is like,
480
:yeah, you could drop this in a pond,
come back in two weeks, it'll still work.
481
:Just stick in the ground.
So we got you. Yeah.
482
:And if you can get 3 to 5 years out of a
out of a battery
483
:or out of a out of a sensor,
and it's affordable to me, that outweighs
484
:expensive, you know, but something
that you can own longer, you know.
485
:So that's I guess.
486
:Yeah.
487
:The side that I fall on, it's part of the
problem is making something affordable.
488
:Right.
489
:That's part of the problem
I'm trying to solve is make it affordable.
490
:Yeah. And you're very practical.
491
:I think this is maybe the the last
takeaway piece is in a business sense,
492
:and I've got another partner like this
who is very practical as well
493
:in another business.
494
:And you got to be careful
what you're optimizing for.
495
:And I think you know what you're very good
at figuring out what to optimize for.
496
:Like optimize
for some nerdy technical thing.
497
:And you're like,
no, no, no, it's what the customer wants.
498
:That's all that matters.
499
:And you're serving the customer.
500
:You're not serving your own
kind of technological wishes.
501
:That might be the fun part
to start playing around with,
502
:but at the end of the day, you're
delivering something to the customer.
503
:They're giving you value in return.
504
:Like what they want
is what matters. Absolutely.
505
:And there is something to be said about
506
:customers sometimes
don't know what they want, right?
507
:You don't know.
508
:But if you can try your best
to get into the shoes of the customer,
509
:and you might be able to show them
what they want and what they need.
510
:If you can be your own customer,
you don't necessarily have to ask them
511
:what features do you want?
Because they might not know.
512
:But if you know what it's like to be them,
you can design
513
:for that kind of like a few steps
ahead of them per se.
514
:Yeah, I love it, I love it,
I like getting into their shoes
515
:and being the customer
before the customer.
516
:As a customer, I'm super smart.
517
:Yeah.
518
:And again, I think that all of this
technology is best applied to verticals.
519
:And so if anybody's listening to this,
it's like they need to think about LoRaWAN
520
:and IoT through their vertical
and then design for for their vertical.
521
:Dig it.
522
:Andy,
thanks so much for making the time today.
523
:Super cool to get to pick your brain
a little bit always.
524
:It's always worth it
for me to get on the phone or listen to
525
:and and listen to what you're saying
526
:is such a great way to look at the world
through a business lens.
527
:Thank you man. Yeah, man. Thanks so much.
528
:That's it for
529
:this episode of The Business of LoRaWAN.
530
:I built this for you.
531
:The one person in about 100,000
who actually has an interest
532
:in how this tiny little slice of the world
works.
533
:Of course,
this isn't just about you and me.
534
:It's about everyone in LoRaWAN
535
:and how we can work together
to make an exceptional thing.
536
:LoRaWAN is a dispersed community
with little pockets of knowledge,
537
:all around the world,
and most of them don't
538
:talk to each other as much as I'd like.
539
:So the first and best thing
we can do to make this show better
540
:is to get more guests
on who I don't even know exist.
541
:I want to talk to strangers.
542
:Strangers Who are your friends.
543
:Please
introduce me to the most rad LoRaWANeer
544
:you know, or point to my way, or reach out
and give me a name.
545
:When it comes to running down
LoRaWAN guests, I can track a falcon
546
:on a cloudy day if you can remember
metsci.show, you can find me.
547
:That's metsci.show metsci.show
548
:Okay, so sharing knowledge
by getting great guests on is the first
549
:and by far the most important thing
we can do to make this better.
550
:The next best thing for the show to do
is the usual stuff.
551
:Subscribe to the show, give it a review,
share it in your corner of the world
552
:again, that's that sideshow.
553
:Finally, if you want to support the show
financially, you can do that over
554
:at support.metsci.show You'll see options
there for one time donations.
555
:If you really like this show,
as well as an ongoing subscription option.
556
:If you think the show is worth supporting
for the long term.
557
:If you want to try LoRaWAN for yourself,
sign up for MeteoScientific account
558
:at console.meteoscientific.com and
get your first 400 data credits for free.
559
:That's enough to run a sensor for
about a year if you're firing every hour.
560
:The show is supported by a grant
from the Helium Foundation
561
:and produced by Gristle King, Inc..
562
:I'm Nik Hawks,
I'll see you on the next show.